Prospecting
Buying signal — Public evidence that someone is in-market right now: a kitchen- remodel project posted this week, a fund announcing a new thesis, a job opening that implies a purchase. ECN keeps the source (platform, snippet, link) so you can verify it. → How it works · Prospecting engine Prospect Score — An explainable 0–100 ranking. It starts from how well a prospect fits your Ideal Customer Profile, then rises with live buying intent that’s decayed by recency (a signal from this week counts fully; a stale one fades). Intent only ever lifts a prospect — a weak signal never drags a strong fit down. Small bonuses reward reachability and decision-power. → Prospecting engine Why-now — The one-line, citeable reason a prospect is recommended now (e.g. ”🔥 active buying signal on Houzz, 3d ago · strong ICP fit”). Always present, built from the real signals — not marketing fluff. Next action — The suggested move for a prospect given its strongest dimension (e.g. “Reach out now — reference their recent post”). ICP (Ideal Customer Profile) — The picture of who you’re trying to reach: firmographics plus the intent keywords a real buyer uses. For a regenerative business, fit includes values alignment, not just company size.Trust & money
Managed credits — The hosted billing model: ECN provides the AI keys and meters your usage in credits at cost-plus. → Pricing · Metering BYOK / self-host — Bring Your Own Keys. In the self-host (Community) edition you run ECN with your own AI provider keys and pay providers directly — $0 to ECN for AI usage. Not a hosted feature. → BYOK & self-host Cost-plus metering — Pricing that tracks the real provider cost of each action, so you’re never billed below cost. Every AI action writes an immutable usage record. Approval-gated — AI-drafted outreach is held as a draft until a human approves it; nothing in the prospecting pipeline sends on its own. → Security Values alignment — ECN’s shared-value thesis: Jaguar shapes your ICP/fit around mission alignment and exposes explicit values filters for recruiting and fundraising.Affiliate & ambassador
Affiliate / ambassador — Someone who refers businesses (or customers) and earns commission. An ambassador is the person-to-person version, often inviting a specific business owner to claim their listing. → Affiliate overview Commission — What you earn on a conversion: a percent of the sale or a fixed amount. Kinds include the sale commission, a first-introducer bonus, a mentee override, and a wellness-pool contribution. Volume tier — A higher commission rate unlocked by referring more. Programs run either flat (one rate) or tiered. Referral — An attributed journey from a click on your link → lead → converted customer. Referrals expire after a program-set window. First-introducer bonus — A bonus for being the first to bring a business in. Mentee override — If you mentor another ambassador, you earn an override on what they refer. Wellness pool — A transparent shared pool some programs contribute a slice of commissions to — collaborative rather than zero-sum.The platform
Jaguar — Your proactive, consultative AI growth partner. It runs the prospecting engine and delegates to read-only specialists (sales, recruiting, operations, fundraising). → Architecture Context Pack — The AI-ready, structured profile of a business that agents read. AI-authored content enters asseeded and is never auto-marked verified. → Context
AI Gateway — The single path every AI call goes through: it resolves keys, checks
your budget, runs the call, and meters it. Why metering is trustworthy. → Architecture
MCP (Model Context Protocol) — The open standard that lets AI clients (Claude Code,
Cursor) use your ECN workspace as tools. → MCP overview
Murmurations — The open, federated directory network ECN publishes to, so your
business profile is portable and not locked into ECN.