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This is the TerraLux Home / GKC pilot: a real B2C flow where a regenerative kitchen brand finds homeowners who are actively planning a remodel and books a qualified design consultation.
TerraLux is ECN’s flagship pilot (8 showrooms). This recipe is B2C, so the buying signals come from consumer surfaces rather than firmographic data.

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The flow

1

Set the ICP

Describe the buyer: homeowners in your service area planning a kitchen remodel, who value sustainable / regenerative materials.
2

Mine consumer buying signals

The prospecting engine scans consumer sources — Houzz project posts, Facebook / Reddit / Instagram remodel discussions, and building permits — for people in-market now.
3

Qualify and rank

Prospects are ordered by their Prospect Score — ICP fit (location, project type, sustainability cues) lifted by recency-decayed intent (how active/recent the signal is). Each card carries a why-now line and links to the original post or permit.
4

Reach out and book

Draft a personalized, approval-gated message and route interested homeowners to book a design consultation (the pilot’s success metric).

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Success metric

Book one qualified design consultation from signal-sourced homeowners.

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Data sources

Consumer signals are sourced via managed connectors (e.g. Apify actors for Houzz / social, public-records sources for permits). Paid lookups are metered in credits at real cost-plus; free public data (e.g. Socrata permits) is logged but not billed.
Tracked under the Terralux Pilot workstream (Linear TER-161–TER-166). Re-synced to the live system each docs iteration.