TerraLux is ECN’s flagship pilot (8 showrooms). This recipe is B2C, so the
buying signals come from consumer surfaces rather than firmographic data.
The flow
1
Set the ICP
Describe the buyer: homeowners in your service area planning a kitchen remodel,
who value sustainable / regenerative materials.
2
Mine consumer buying signals
The prospecting engine scans consumer sources —
Houzz project posts, Facebook / Reddit / Instagram remodel discussions,
and building permits — for people in-market now.
3
Qualify and rank
Prospects are ordered by their Prospect Score — ICP fit (location, project
type, sustainability cues) lifted by recency-decayed intent (how active/recent
the signal is). Each card carries a why-now line and links to the original
post or permit.
4
Reach out and book
Draft a personalized, approval-gated message and route interested homeowners to
book a design consultation (the pilot’s success metric).
Success metric
Book one qualified design consultation from signal-sourced homeowners.Data sources
Consumer signals are sourced via managed connectors (e.g. Apify actors for Houzz / social, public-records sources for permits). Paid lookups are metered in credits at real cost-plus; free public data (e.g. Socrata permits) is logged but not billed.Tracked under the Terralux Pilot workstream (Linear
TER-161–TER-166).
Re-synced to the live system each docs iteration.