The referral wizard
ECN’s ambassador referral flow does the legwork before you reach out:Point it at a business
Give the wizard a business name or website. It runs a fast analysis of who they are
and what they do.
AI assesses fit + enriches
It enriches the profile and helps you judge whether ECN is a genuine fit — so you
bring in businesses that will actually benefit, not random targets.
It drafts a claim invite — you review
It drafts a personalized invite for the owner to claim their (free) listing. You
review and approve before anything sends — your name, your reputation, your call.
You send; the referral tracks to you
Your referral is attributed to you. If they join and grow, you earn — see
Getting paid.
refer_business and
invite_owner_to_claim. Example prompts:
- “Analyze greenfield-kitchens.com and tell me if they’re a good fit for ECN.”
- “Draft an invite for the owner of that business to claim their listing.”
Find aligned businesses to bring in
Use the directory and Jaguar to surface candidates that fit the regenerative mission:- “Find regenerative builders near me that aren’t in the Earth Care Network directory yet.”
- “Which businesses in my area would benefit most from ECN, and why?”
The guardrails (this is what “the right way” means)
- Disclose you’re an ECN ambassador in your outreach.
- Refer for fit, not volume — the AI fit-check exists so you can say “this one’s worth it.” Use it.
- Let owners claim their own listing. You invite; they claim. No impersonation.
- No mass-spam. Personalized, reviewed invites convert and retain; blasts get voided.
Outreach drafted through the referral flow is held for your approval — nothing
sends on its own. (One direct-send email tool exists; use it deliberately.) See
Trust & transparency.