Enterprise & GTM - Earth Care Network

The enterprise app holds the commercial surfaces: GTM prospecting, ad campaigns, and the affiliate/referral program. The GTM entities back the prospecting engine.

GTM prospecting

Model	Purpose	Key fields
`GtmProfile`	A go-to-market profile for an org/domain	`domain`, `icp` (JSON), `segments`, `agent_summary`, `status` (`DRAFT · RESEARCHING · READY · ACTIVE`), `provider`
`GtmLead`	A prospect with buying signals	`fit_score`, `intent_score` (0–100), `intent_signals` (JSON: source, platform, post_url, snippet), `stage`, optional `crm_contact`
`GtmEmailDraft`	Personalized, approval-gated outreach	`subject`, `body`, `touch_number`, `status` (`DRAFT · APPROVED · SENT`)

GtmLead is where buying signals live: each lead carries the evidence (intent_signals) and an explainable composite of fit + intent (with values factored in by the engine).

Campaigns & attribution

Model	Purpose
`Campaign`	Omnichannel campaign from Context Pack + CRM audience
`AdChannelAccount`	Connected ad platform (OAuth)
`AttributionEvent`	Closed-loop attribution (impression → click → lead → deal → revenue)
`AdSpendLedger` / `AdBillingProfile`	Managed ad spend (separate from AI credits)

Affiliate program

A full commission system: AffiliateProgram, AffiliatePartner, AffiliateLink, AffiliateReferral, AffiliateSale, AffiliateCommission (sale, first-introducer, mentee-override, pool), AffiliatePayout, plus refer-a-friend rewards and AmbassadorInvite.

Generated from the enterprise app models; re-syncs each iteration.

​GTM prospecting

​Campaigns & attribution

​Affiliate program

GTM prospecting

Campaigns & attribution

Affiliate program