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The same engine that finds buyers for businesses helps you find businesses worth referring. Used well, it makes you more money by making your referrals better, not louder.

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The referral wizard

ECN’s ambassador referral flow does the homework for you before you reach out:
1

Point it at a business

Give the referral wizard a business name or website. It runs a fast analysis of who they are and what they do.
2

AI assesses fit + enriches

It enriches the business profile and helps you judge whether ECN is a genuine fit — so you refer businesses that will actually benefit, not random targets.
3

It drafts a claim invite — you review

It drafts a personalized invite for the owner to claim their listing. You review and approve before anything sends — your name, your reputation, your call.
4

You refer; the link tracks it

Your referral is attributed to you. If they sign up and convert, you earn — see Getting paid.
From a connected AI client, the same flow is two tools: refer_business and invite_owner_to_claim. Example prompts:
  • “Analyze greenfield-kitchens.com and tell me if they’re a good fit for ECN.”
  • “Draft an invite for the owner of that business to claim their listing.”

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Find aligned businesses to refer

Use the directory and Jaguar to surface candidates that fit the regenerative mission:
  • “Find regenerative builders near me that aren’t in the Earth Care Network directory yet.”
  • “Which businesses in my network would benefit most from ECN, and why?”
Then run each through the referral wizard to confirm fit before you reach out.

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The guardrails (this is what “the right way” means)

  • Disclose you’re an ECN affiliate in your outreach.
  • Refer for fit, not volume — the AI fit-check exists so you can say “this one’s worth it.” Use it.
  • Let people approve their own listing. You invite; the owner claims. No impersonation.
  • No mass-spam. Personalized, reviewed invites convert and retain; blasts get voided.
Outreach drafted through the referral flow is held for your approval — nothing sends on its own. (One direct-send email tool exists; use it deliberately.) See Trust & transparency.