> ## Documentation Index
> Fetch the complete documentation index at: https://docs.earthcare.network/llms.txt
> Use this file to discover all available pages before exploring further.

# Recipe — find homeowners ready to remodel (B2C)

> The TerraLux Home pilot — surface homeowners showing kitchen-remodel buying signals across Houzz, social, and permits, then book a design consultation.

This is the **TerraLux Home / GKC** pilot: a real B2C flow where a regenerative
kitchen brand finds homeowners who are *actively* planning a remodel and books a
qualified design consultation.

<Info>
  TerraLux is ECN's flagship pilot (8 showrooms). This recipe is B2C, so the
  buying signals come from consumer surfaces rather than firmographic data.
</Info>

## The flow

<Steps>
  <Step title="Set the ICP">
    Describe the buyer: homeowners in your service area planning a kitchen remodel,
    who value sustainable / regenerative materials.
  </Step>

  <Step title="Mine consumer buying signals">
    The [prospecting engine](/guides/prospecting-engine) scans consumer sources —
    **Houzz** project posts, **Facebook / Reddit / Instagram** remodel discussions,
    and **building permits** — for people in-market now.
  </Step>

  <Step title="Qualify and rank">
    Prospects are ordered by their **Prospect Score** — ICP fit (location, project
    type, sustainability cues) lifted by **recency-decayed intent** (how active/recent
    the signal is). Each card carries a **why-now** line and links to the original
    post or permit.
  </Step>

  <Step title="Reach out and book">
    Draft a personalized, approval-gated message and route interested homeowners to
    book a **design consultation** (the pilot's success metric).
  </Step>
</Steps>

## Success metric

Book **one qualified design consultation** from signal-sourced homeowners.

## Data sources

Consumer signals are sourced via managed connectors (e.g. Apify actors for Houzz /
social, public-records sources for permits). Paid lookups are
[metered in credits](/guides/metering-credits) at real cost-plus; free public data
(e.g. Socrata permits) is logged but not billed.

<Note>
  Tracked under the **Terralux Pilot** workstream (Linear `TER-161`–`TER-166`).
  Re-synced to the live system each docs iteration.
</Note>