> ## Documentation Index
> Fetch the complete documentation index at: https://docs.earthcare.network/llms.txt
> Use this file to discover all available pages before exploring further.

# Find prospects with buying signals

> The Unified Prospecting Engine — consult, define an ICP, search the whole web, mine buying signals, and rank prospects with an explainable Prospect Score (fit lifted by recency-decayed intent) plus a why-now reason and next action.

The **Unified Prospecting Engine** is ECN's core growth capability. Instead of
buying a static list, you describe who you want to reach and the engine finds real
people and companies showing **active buying signals** — then ranks them on how
well they fit, how aligned their values are, and how strong their intent is.

The same engine powers **Sales**, **Recruiting**, and **Fundraising**.

## How it works

```mermaid theme={null}
flowchart LR
  A[Consult] --> B[Define ICP]
  B --> C[Search the whole web<br/>all available tools]
  C --> D[Mine buying signals]
  D --> E[Prospect Score<br/>fit, lifted by recency-decayed intent]
  E --> F[Resolve, enrich & dedupe]
  F --> G[Approval-gated outreach]
```

<Steps>
  <Step title="Consult">
    Jaguar interviews you (or reads your Context Pack) to understand what you sell,
    who buys it, and why — including the **values** that matter to your customers.
  </Step>

  <Step title="Define the ICP">
    The engine turns that into an Ideal Customer Profile: firmographics plus
    **intent keywords** — the things a real buyer says when they're in-market.
  </Step>

  <Step title="Search the whole web">
    It searches across available sources (people/company discovery, social
    platforms, public records) using every connected tool, not a single vendor list.
  </Step>

  <Step title="Mine buying signals">
    It surfaces **active signals** — posts, reviews, permits, job changes — that
    indicate someone is considering a purchase now, and attaches the evidence
    (platform, snippet, link) to each prospect.
  </Step>

  <Step title="Score & rank with the Prospect Score">
    Each prospect gets an explainable **Prospect Score** (0–100): it starts from ICP
    **fit**, then **lifts toward live buying intent decayed by signal recency**
    (\~30-day half-life — a fresh signal counts fully, a stale one fades). Intent only
    ever *lifts* a prospect; a weak or old signal never drags a strong-fit lead down.
    Small bounded bonuses reward **reachability** (a contact channel to act on) and
    **decision-power** (title seniority). Every score ships with its sub-score
    breakdown, a citeable **why-now** line, and a suggested **next action**.
  </Step>

  <Step title="Resolve, enrich, dedupe, and reach out">
    An **entity resolver** canonicalizes company names and domains so each signal
    maps to the right prospect (and duplicates collapse), then leads are enriched and
    de-duplicated against your CRM. Outreach is drafted per prospect and held for your
    approval before anything sends.
  </Step>
</Steps>

## Values alignment

Jaguar is a consultative, shared-value advisor: it teaches Porter–Kramer shared
value from the first interaction and **bakes values alignment into the ICP** — so
"fit" for a regenerative buyer means mission alignment, not just firmographics. For
recruiting and fundraising it goes further, exposing explicit **values-alignment
filters** (and, for funders, **mission areas**) so you build a book of business with
partners who share your mission.

The numeric Prospect Score itself is **fit + recency-decayed intent (+ small
reachability/seniority bonuses)**; values alignment shapes the *fit* that score
builds on, plus the filters above — it isn't a separate weighted term.

## Buying signals, concretely

A buying signal is evidence that someone is in-market right now. Examples:

* A homeowner posting a kitchen-remodel project on Houzz or asking for contractor
  recommendations on a local forum.
* A fund publicly announcing a new thesis or a fresh raise.
* A company posting a job that implies a purchase (e.g. hiring for a capability you provide).

Each prospect card shows the **source and snippet** so you can verify the signal
before you act on it.

## Run it

<CardGroup cols={2}>
  <Card title="B2B recipe — investors" icon="building-columns" href="/guides/recipe-5d-ventures">
    Paste a domain → find aligned investors with live signals → book a conversation.
  </Card>

  <Card title="B2C recipe — homeowners" icon="house" href="/guides/recipe-terralux">
    Find homeowners ready to remodel via Houzz/social/permits → book a consultation.
  </Card>
</CardGroup>

LLM and paid-data steps — enrichment, qualification, drafting, and buying-signal
fetches — are [metered in credits](/guides/metering-credits) at real cost-plus. Some
discovery paths call providers (e.g. Explee) directly; the
[rate card](/guides/metering-credits#rate-card) is the source of truth for what's billed.

<Note>
  The prospecting engine is the focus of the v2 refactor (Linear `TER-133`–`TER-138`).
  Capabilities are landing incrementally; this page describes the target flow and is
  re-synced to the live system each docs iteration.
</Note>